A site that earns revenue for the business, not just one that exists — from $6,000.
From $6,000 · 6–10 weeks · Multiple service lines, real content depth, conversion paths that matter.
For businesses that have grown past brochure-site needs and want the site to earn back its build cost in lead value rather than just look presentable. Build Your Future is the mid-tier of the Owner-Run ladder — still owner-operator scale, but with the architecture, depth, and integration work that turns a site into a working part of the business rather than a card you hand out.
Book a 20-minute discovery call
What gets built
- Everything in Start Here and Start Custom — your own WordPress, the standard pages, working contact form, SEO basics, accessible theme, and custom content types where they earn their keep.
- Multiple service-line pages with their own conversion architecture — each one written to its actual audience instead of flattening everything into “what we do”.
- Case studies, lead magnets, or proof surfaces built into the site as first-class content types, not bolted on as PDFs.
- A documented content model with the custom post types and taxonomies that match how the business actually thinks about its work.
- Light integrations — CRM, email marketing, scheduling, analytics — wired into the publish flow rather than bolted on.
- Conversion-focused architecture on the templates that actually drive enquiries: contact forms, landing pages, call-to-action placements, and the page-load performance to back them up.
- Accessibility built in at outline stage to WCAG 2.1 AA — not retrofitted after launch.
The audit included at this tier
Build Your Future includes a $1,000 mid-tier audit by default — credited back against the build price. At $6,000+ the build is large enough that the pre-check shape is not deep enough to scope the work cleanly. The mid-tier audit produces a 10–15 page report covering the technical, content, and conversion surface of the current site.
- Everything in the pre-check audit — site inventory, DNS, basic technical SEO, hosting, content-model review.
- A deeper technical-SEO and content audit. Indexability, schema, internal-link architecture, Core Web Vitals on the templates that matter, content gaps against the service lines you sell.
- An analytics and conversion review. What is being measured today, what should be, where the existing site is losing enquiries, and what the new build needs to capture.
- An integration audit. What CRM, email, scheduling, or analytics tools you use today, what data has to flow where, and what the cleanest integration shape is for the new build.
- A written 10–15 page report — not a one-page memo — that survives being passed to a partner, accountant, or future agency.
If the mid-tier audit shows the work is larger than Build Your Future can carry — multi-property scale, editorial workflow for a team, or substantial integration work — the report says so explicitly, and the audit cost credits against the higher-tier engagement.
Training included
At this tier the training is structured rather than ad-hoc. You leave with a working knowledge of the publish flow, the content model, and the analytics surface — not just “how to edit a page”.
- Two 90-minute live online seminars during the engagement — one mid-build on content modelling and the editorial surface, one at hand-off on operating the live site.
- A recorded library of both seminars plus a tailored walkthrough of the specific custom areas of your build, kept available for the long run rather than expiring after 30 days.
- A written operator reference covering the publishing surface, the analytics dashboard, the integration touchpoints, and the recovery steps for the common “I broke something” scenarios.
- 90 days of email Q&A access post-launch, no ticket limit, on anything related to the build.
If you are within a 3-hour drive of the Niagara region, a half-day in-person session for the training is available at no additional travel cost — useful when more than one person on your team needs to be in the room. Further than that, the seminars stay online and travel costs are quoted separately if the in-person session is still preferred.
WordPress training classes delivered as part of this package
The training surface above is built around the WordPress training catalogue. The specific classes delivered as part of this engagement:
- WordPress Training 101 — compressed remote session.
- WordPress Training 201 — compressed remote session focused on the content surface of your build.
Each course in the WordPress training catalogue has its own public-cohort schedule and pricing if your team wants the catalogue cohort outside an engagement. Within an engagement the delivery is tailored to your specific build — same curriculum, your context, your dashboard.
Starting smaller is never a mistake
Who this is for
- ✅ You have multiple service lines, audiences, or locations and the current site flattens them.
- ✅ You want the site to generate enquiries, not just exist — and you can name the conversion you are after.
- ✅ You have integrations (CRM, email marketing, scheduling) that need to actually work, not “we set it up at launch and never looked at it again”.
- ✅ You are the operator-owner, but the content surface is large enough that publishing it properly needs structure rather than improvisation.
- ❌ Editorial workflow for a team of three or more contributors — that is Team-Run Sites.
- ❌ A real product catalogue with shipping, inventory, and fulfilment — that is E-commerce Sites.
- ❌ Daily news editorial cadence — that is Newspaper Sites.
- ❌ Course delivery with student enrolment — that is Learning Websites.
Considering a different Owner-Run tier?
Starting smaller and want the simplest path? Start Here at $2,500. Owner-operator with custom content modelling but not the deeper architecture? Start Here, Custom at $3,500. Business at operational scale where the site has to behave like infrastructure — uptime, speed, integrations, governance? Unlimited Growth at $17,000+. The whole ladder: services page.
