WordPress Services, Work, and Resources

Case study

Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

In 2011–2012, when Postmedia moved its network of major Canadian daily newspapers onto WordPress, I was part of the team that built the platform — starting with the National Post as the flagship, then cascading to papers including the Calgary Herald, Montreal Gazette, Ottawa Citizen, Vancouver Sun, and seven more. This is the architecture behind that rollout, and what it meant to prove WordPress could carry a national daily at a moment when that was still contested.

See Work: Postmedia WordPress VIP Migration: Eleven Papers, One Parent Theme

Vintage metal hand plane resting on pale maple workbench, thin wood shaving curling from the mouth, directional morning window light

Post

The week I stopped my schema firing twice

By Christopher Ross May 2, 2026

Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.

Read Article: The week I stopped my schema firing twice

WordPress and EM.dash CMS comparison — two browser windows showing the editing interfaces side by side

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EmDash to WordPress Migration

By Christopher Ross April 17, 2026

EmDash to WordPress migrations for early-adopter teams who picked Cloudflare's EmDash on launch and decided WordPress's larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.

Read Article: EmDash to WordPress Migration

Case study

M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS

Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS built to be the qualification layer underneath an entire distributor sales network — and what that architecture looks like when staff competence is the actual product.

See Work: M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS

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Thomas Bink

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Of course, I'll always know who to tap if I need a WordPress guru!

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Case study

mlcampbell.com: When the Website Qualifies but the Distributor Closes

M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can't sell anything — there's no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn't one.

See Work: mlcampbell.com: When the Website Qualifies but the Distributor Closes