Column
On the Map
A recurring column for regional and community newspapers about helping small, tourism-adjacent businesses get found online. 500–700 words per issue. Road-trip traveller voice: practical, zero jargon, one actionable tip per column.
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Outdated listings are costing your entire community
One wrong set of hours doesn’t just cost you a customer. It teaches visitors to distrust the whole street.
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Someone on the highway wants to ask if you have room. Right now, they can’t.
There’s a stretch of road in the hills where the radio gives up and the gas stations get further apart, and that’s…
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Your reviews are a conversation. Right now you’re the one not talking.
The booking went through before I’d finished my coffee. Usually I’m slower than that. I’m a reader, I scroll the reviews, all…
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Google already made a listing for your business. It probably has the wrong information.
Three different people, in three different conversations, told me the same thing: if I was driving through that part of the county,…
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Your description says nothing and a stranger is trying to decide if you’re worth the turn
The name was the best thing about it. The Old Mill. Off a two-lane road in farm country, the kind of name…
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Your Google hours are wrong, and you don’t know it
A bakery with wrong Saturday hours loses a traveller who drove 40 miles for a cinnamon roll. Fifteen minutes at business.google.com fixes…