A plain-language, no-sell guide for local owners: the handful of things a small business website actually needs, and how to check each one yourself in a few minutes.
Five episodes shipped, five feed validators objected, a 4.8s mobile LCP got diagnosed, and a Saturday plugin patch went out before the owner woke up.
Three tiers, from a $1,250 audit through an $8,250 five-day engagement, with measured before-and-after Core Web Vitals. Senior-dev work, not another caching plugin.
“Enterprise” is a hosting upsell label. The four layers that actually matter (edge, application, data, observability) fit on one page. Here it is.
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst offenders.
Video hosting is three decisions, not one. SEO/discovery, on-site conversion, and private delivery each want a different host. Here is how to pick for each.
Monthly WordPress care for Fort Erie and Niagara businesses: your site stays fast, secure, and online without you thinking about it. Portfolio: Postmedia, Sherwin-Williams, Sheridan College.
A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF nobody reads. Here are the 12 checks that earn the day.
Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view. Here is how to audit it.
