Brand: Postmedia
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Postmedia WordPress VIP migration: eleven papers, one parent theme
In 2011 to 2012, when Postmedia moved its network of major Canadian daily newspapers onto WordPress, I was part of the team that built the platform, starting with the National Post as the flagship, then cascading to papers including the Calgary Herald, Montreal Gazette, Ottawa Citizen, Vancouver Sun, and seven more. This is the architecture…
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Why two schema types were firing on every CPT page (and the one-function fix)
I found two primary schema types on every CPT page on my site. How I traced the duplicate JSON-LD and fixed it with one source of truth.
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EmDash to WordPress Migration
EmDash to WordPress migrations for early-adopter teams who picked Cloudflare’s EmDash on launch and decided WordPress’s larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.
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canada.com: Portal Child Theme on the Postmedia WordPress VIP Network (2011-2013)
canada.com was the Postmedia property that didn’t fit the newsroom template, because it didn’t have a newsroom. A WordPress VIP contributor portal for dozens of celebrity blogs under Canada’s national authority domain.
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National Post: WordPress VIP Flagship in Postmedia’s 2011-2012 Network Migration
I worked on the National Post platform migration in 2011-2012, when Postmedia’s flagship daily moved onto WordPress VIP at the start of the network rollout.
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Windsor Star: Auto-and-Border-Beat Child Theme in the Postmedia VIP Migration (2011-2012)
Newsroom theme work and taxonomy architecture on the Windsor Star: cross-border auto-industry beat at archive scale, on WordPress VIP in 2011-2012.
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Montreal Gazette: Bilingual-Discovery Child Theme in the Postmedia VIP Migration (2011-2012)
Theme engineering on the Montreal Gazette: bilingual SEO and discovery for English publishing in a French-language city, on WordPress VIP in 2011-2012.
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Ottawa Citizen: Federal-Politics Child Theme in the Postmedia VIP Migration (2011-2012)
Platform migration work on the Ottawa Citizen: link integrity and source attribution for a federal-policy readership, on WordPress VIP in 2011-2012.
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Edmonton Journal: Legislature-Beat Child Theme in the Postmedia VIP Migration (2011-2012)
Child-theme work on the Edmonton Journal: sibling-paper homepage discipline on the shared Postmedia parent, WordPress VIP, 2011-2012.
