Local
Local web presence built to be found — NAP, Google Business Profile, and "near me" search done properly.
A local business lives or dies by whether customers can find it before a competitor. That means consistent name, address, and phone across every directory, a verified and optimized Google Business Profile, and a site built to earn its position in local search — not one that hopes the algorithm is kind.
Websites from $3,500 · Local SEO from $1,200 · Maintenance from $150/mo
Based in Fort Erie · Available across Ontario
The problem most local sites have.
The phone number on the website is different from the one on Yelp, which is different from what Bing has indexed. The Google Business Profile is unclaimed or last updated three years ago. The site has no location-specific content — nothing that tells Google this business actually serves a specific area. And "near me" searches land on a competitor because the local pack entry is stale or missing.
These are fixable problems. NAP consistency, a properly maintained GBP, local schema markup, and a site built with real local SEO foundations turn "we can't be found" into predictable, sustainable local search visibility.
What I build.
Local business websites
Custom WordPress builds for service businesses, restaurants, retail, trades, law firms, and local organizations. Fixed price from $3,500. Built with local SEO foundations baked in from day one — schema markup, location pages, and NAP-consistent structured data. You get a walkthrough on launch day so you can manage it yourself.
Google Business Profile setup and optimization
Claim, verify, and optimize your GBP so it works in the local pack and Maps results — not just as a placeholder. Includes category selection, service area configuration, photo strategy, review-response setup, and Q&A seeding. The GBP is often the first thing a local customer sees; most are set up wrong.
NAP audit and citation cleanup
A full sweep of your name, address, and phone across the directories that matter — Google, Apple Maps, Bing Places, Yelp, Yellow Pages, and the industry-specific directories your customers actually use. Inconsistent NAP suppresses local pack rankings. Cleaned citations hold and compound over time.
Local SEO foundations
Local schema markup (LocalBusiness, Service, hours, geo coordinates), location-specific page content, internal linking architecture, and the technical signals that tell Google your site belongs in local results. Delivered as a foundation, not a monthly subscription.
"Near me" search positioning
The local pack is won before the search happens — by proximity signals, review volume, GBP activity, and on-site signals Google uses to decide whether you belong in front of the searcher. I build the technical and content layer that earns those positions, and I explain clearly what moves the needle so you can maintain it.
WordPress maintenance
Monthly care for sites I've built — or sites I've inherited that are in reasonable shape. Updates, backups, uptime monitoring, and one small content edit a month. Flat price. No surprises.
Why Christopher Ross.
Christopher Ross has been building websites since 1996 and on WordPress since 2007. The same practice that delivers publishing infrastructure for Postmedia and the Government of Canada also builds websites for businesses in Fort Erie, Niagara Falls, and St. Catharines. Local clients get senior technical depth — not a junior account team.
Pricing.
Business websites are fixed price from $3,500 — confirmed after a short call. Local SEO foundations and GBP setup from $1,200 flat. NAP audit and citation cleanup scoped per project. Maintenance from $150/month. I quote before I start and don't change the price after. If I under-scoped it, that's on me.
Let's get your business found.
A short call or an email is the fastest way to find out what's holding your local search presence back and what it will cost to fix it. No obligation — if it's not the right fit I'll say so and point you somewhere useful.