Technical SEO audits that produce a ranked, actionable fix list — not a 200-page report that sits in a folder.
Background: Technical SEO at Postmedia network scale (dozens of properties, national news traffic) · EEAT-first approach with verified schema · Familiar with Google Search Console, Core Web Vitals, structured data, crawl architecture · WordPress-native and CMS-agnostic audits
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What usually brings someone here
- Traffic dropped after a site migration or redesign and nobody knows which change caused it.
- The site ranks for branded terms but not for what its customers are actually searching.
- Rich results stopped appearing after a theme update, or were never there despite the content.
- A developer added noindex to a set of pages and nobody is sure which ones, or a redirect chain grew from a one-step fix into a five-hop loop.
- An SEO report arrived recommending keyword-optimized content on a site that has a technical floor problem. Content will not move the numbers until the floor is fixed.
What I do
- Audit ladder ($500 / $1,000 / $2,200 fixed scope): Pre-check (2 pages), mid-tier (10–15 pages), or deep-dive (30–50 pages, procurement/board-ready). All three produce a ranked fix list and credit forward against any build or retainer engagement that follows.
- Audit + implementation (rate-card): Audit hours credit against the implementation hours that fix the findings. Right when the internal team does not have the WordPress access or the time.
- SEO retainer ($1,200 / $3,000 / $5,000 per month): Audit-Light for oversight only, Standard for audit-plus-implementation, Enterprise for multi-property coordination with executive reporting.
- Migration SEO (project-scoped): Redirect mapping, canonical architecture, structured-data migration plan, and post-migration monitoring. Sits inside the deep-dive audit or runs as a standalone engagement scoped against the build.
Who this is for
- Fit:Sites where organic traffic is a meaningful part of the revenue model and something has gone wrong with it.
- Fit:Organizations about to do a migration, redesign, or CMS change who want to protect the traffic they have earned.
- Fit:Content teams that publish well but are not seeing the ranking results their content quality should produce.
- Not a fit:New sites expecting SEO to replace a product problem. The audit will say so; there is no ranking shortcut for a product that does not yet have demand.
- Not a fit:Buyers expecting page-one results in thirty days for competitive queries. Technical SEO removes floors; it does not manufacture authority.
What it costs
The senior-developer rate is $275 CAD/hr. Audits are fixed-fee at $500, $1,000, or $2,200 depending on depth, and every audit dollar credits forward against build or retainer work that follows. SEO retainers run from $1,200/mo for oversight, $3,000/mo for audit-plus-implementation, or $5,000/mo for multi-property with executive reporting. See the audit-ladder service page for the full deliverables and the credit-against-build policy.
