Custom WordPress Plugin Development
Purpose-built WordPress plugins for integrations, workflows, and features that off-the-shelf plugins cannot deliver cleanly. Built to WordPress coding standards — no bloat, no plugin dependencies.
Development
Explore Development services, related work, buyer questions, and implementation guidance.
Services in this subject
Start Here, Custom — owner-run sites
A custom homepage structure, two service templates, and SEO basics done by hand — schema, metadata, sitemap, redirects from the old URLs. Built so the site reads like you wrote it, not like a theme demo.
Start Here — owner-run sites
A real WordPress build on a stack you actually own. Five core pages, your brand applied properly, contact form wired to your inbox, analytics live. Live in three to four weeks so the renewal email lands on something you control.
Build your future — owner-run sites
A site engineered to grow with you: lead capture you can actually read, a blog scaffold your team can post into, performance budget under 1.5s LCP, and a 90-day check-in so the gains compound instead of decay. Most owners stay here.
Portfolio in this subject
Annual memberships, photography, and social media
A community cinema and social space in Ridgeway needed a stronger digital presence and online annual memberships. Elizabeth Ross led photography, social, and the web/e-commerce build; Christopher Ross served as senior advisor.
Website launch, photography, and social media
A Ridgeway gallery's full digital launch: site, photography, and social presence built from scratch by Elizabeth Ross, with Christopher Ross as senior advisor.
M.L. Campbell — spec-sheet-as-product-page architecture, 2025
WordPress site for M.L. Campbell's primary brand — modernised web experience that preserves technical product credibility for a professional coatings brand sold through distributor channels.
Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for Sayerlack — conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
Case studies in this subject
M.L. Campbell’s Distributor Training Center: A Custom LearnDash LMS
Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS built to be the qualification layer underneath an entire distributor sales network — and what that architecture looks like when staff competence is the actual product.
A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
Articles in this subject
How to Center a Header with HTML and CSS
How to center a header with HTML and CSS — archived from 2010. A basic positioning technique documented before CSS flexbox existed.
Using CSS to Build a Horizontal Menu
How to build a horizontal navigation menu in pure CSS — archived from 2009. A technique now universal, kept for historical reference.
Creating a cache on phpWebSite
How to enable caching in the phpWebSite CMS — archived from 2006. A technical fix for a long-deprecated platform, kept for history.
Top Three osCommerce Upgrades for Small Business
Three osCommerce upgrades worth prioritizing for small e-commerce — archived from 2006. A dated platform, but the principles remain sound.