Subject: SEO

  • The WordPress site audit most agencies skip in 2026

    A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF nobody reads. Here are the 12 checks that earn the day.

    The WordPress site audit most agencies skip in 2026
  • Does maintenance help protect SEO performance?

    Yes. I catch the things that quietly sink rankings: crawl blockers, speed drops, and broken page elements on your key pages. Most ranking damage I see started as a maintenance miss nobody noticed for months. If search is the bigger concern beyond routine upkeep, my Technical SEO service covers the dedicated audit and implementation work.

  • Lighthouse scores vs real WordPress performance: what actually matters

    Lighthouse scores measure what a 30-second synthetic test sees. Real WordPress performance is the user, page, and template view. Here is how to audit it.

    Lighthouse scores vs real WordPress performance: what actually matters
  • LMS deployment in 2026: what most teams get wrong

    An LMS solves tracking and compliance well; delivery and content management poorly. Here are the four flavours that dominate, the decision matrix, and the audit before you sign.

    LMS deployment in 2026: what most teams get wrong
  • CAN-SPAM compliance: what the act actually requires of you

    CAN-SPAM has seven requirements. The most violated one is the easiest to fix: a physical postal address in every commercial email. Here is the 10-minute audit.

    CAN-SPAM compliance: what the act actually requires of you
  • File Names and WordPress

    From the archive. I wrote this back in 2014 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    File Names and WordPress
  • White Hat Black Hat SEO Tactics

    From the archive. I wrote this back in 2011 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    White Hat Black Hat SEO Tactics
  • How should you hire a web professional?

    From the archive. I wrote this back in 2008 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    How should you hire a web professional?
  • Does META Matter?

    From the archive. I wrote this back in 2006 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

    Does META Matter?