A plain-language, no-sell guide for local owners: the handful of things a small business website actually needs, and how to check each one yourself in a few minutes.
Five episodes shipped, five feed validators objected, a 4.8s mobile LCP got diagnosed, and a Saturday plugin patch went out before the owner woke up.
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst offenders.
The forced transition from employee to consultant is a different problem from the voluntary one. Here is the playbook for the first 90 days when the runway is shorter and the identity work is harder.
Technical SEO audits for Fort Erie and Niagara businesses: a ranked fix list, not a 200-page report. Covers GSC, Core Web Vitals, structured data, and crawl architecture.
Eleven years after I last touched two WordPress.org plugins, I rewrote them. What you owe the strangers still installing your old code, and why.
I reordered my WordPress training page, built a Stances post type, and ran an EEAT schema audit that found my own structured data contradicting itself.
I found two primary schema types on every CPT page on my site. How I traced the duplicate JSON-LD and fixed it with one source of truth.
Eighteen WordCamp deliveries across fifteen unique talks, eight cities, and two countries (from free plugins in 2011 to a live game show in 2024) and the five principles that stayed constant the whole time.
