Explore WooCommerce services, related work, buyer questions, and implementation guidance.
A real store, sized to a real launch — not the maximalist plugin stack that breaks on the first Black Friday. Product pages that read like product pages, a checkout that actually works on a phone, payments via Stripe or PayPal set up in your name, shipping rules for one region, and tax handled correctly for where you ship. You can add products, edit copy, and run a sale yourself afterwards. If your first hundred orders come through this site, it will hold.
The original store works. The next move doesn't fit inside it — wholesale alongside retail, a subscription product alongside one-time purchases, a fulfilment integration with ShipStation or a 3PL, a tax engine for multi-province or cross-border sales, an inventory feed from a supplier. We map what's there, what's changing, and what needs to be rebuilt versus extended, then ship a store that handles the next year of growth without a second rebuild in nine months.
National-brand ecommerce on WooCommerce when the storefront is one channel in a larger commerce operation — ERP or PIM integration as the product source of truth, multi-currency with locale-appropriate tax and shipping, fulfilment across regional warehouses or 3PLs, a customer service surface that talks to your support stack, and a performance budget that holds during campaign traffic. Built with the merchandising team in mind alongside the customer, so the people running promotions and the people running operations are using one system rather than three.
A Ridgeway consignment shop with a loyal local following needed better product photography, sharper social, and a working online store. Elizabeth Ross delivered all three; Christopher Ross advised as senior.
Custom online auction tool for Isaac's Way Restaurant, Fredericton — bidders came in to view the artwork, charity beneficiary rotated by exhibition. WordPress, 2011.
Three osCommerce upgrades worth prioritizing for small e-commerce — archived from 2006. A dated platform, but the principles remain sound.
Ten reasons an online store fails to convert — archived from 2006. Practical e-commerce UX advice that is still largely accurate.
