• How does the discovery call work?

    Twenty minutes on a call. You describe the situation, I tell you which engagement fits and roughly what the band looks like. No prep needed; no slide deck; no proposal afterwards. The discovery call is the free entry to the 4-tier audit ladder — if a paid audit is the right next step we set…

  • What is the difference between owner-run sites and team-run sites?

    Who logs in to the site in a normal week is the question. Owner-run sites are for businesses where one owner, or a working pair, manages the site and the customer is the audience — the site sells you, books your work, and gets out of the way. Team-run sites are for organisations where several…

  • How do the four audit tiers work?

    Four paid options, scaling by depth. A free 20-minute discovery call to figure out which conversation you are actually having. A $500 pre-check with a 2-page written read on headline risks. A $1,000 mid audit with a 10–15 page diagnostic and a 30-minute debrief call. A $2,200 deep audit with a 30–50 page report covering…

  • We already have a developer — why hire you?

    For the work in-house developers are not set up to do or do not love doing: paid audits at four tiers ($500 through $2,200), platform migration scoping, performance triage, accessibility remediation, and second-opinion architecture reviews where an outside senior pair of eyes saves the team from validating their own decisions. Every audit is documented so…

  • What does a typical project look like?

    Scoped against a price band — never an open-ended hourly. Discovery call → level-matched audit (free, $500, $1,000, or $2,200 depending on scope) → written scope with a fixed tier in the band → delivery in weeks, not quarters. The audit fee credits against the build if you proceed within 90 days; a level-matched audit…

  • Do you work on sites built by other developers?

    Yes — audit and remediation work on existing sites is a large part of the practice. Most of those engagements start with the $2,200 deep audit so we both understand what is there before anyone commits to a build. The $1,000 mid audit is the right depth when you have already named the issues and…

  • Do you work with clients outside the Niagara region?

    Yes. Build, audit, and SEO work is fully remote; clients are based across Canada and the United States. Onsite training and onsite delivery are limited to the Niagara region — remote training runs across Canada and beyond. See Training and enablement for delivery options and rates.

  • How does the senior rate compare with agency pricing?

    The headline number on an agency proposal is the developer hour. The all-in number adds the producer, the account manager, the designer, and the rework cycle when a brief drifts. On my side, you talk to the senior doing the work, scope is fixed against a band, and there is no context-switching premium when the…

  • Does maintenance help protect SEO performance?

    Yes. Preventing crawl blockers, speed regressions, and broken page elements helps protect rankings and keeps your lead pages reliable for visitors. If SEO is the larger concern beyond maintenance scope, the Technical SEO service covers the dedicated audit and implementation work.