Pillar: WordPress Practice
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What are these pages, and why are they separate from /services/?
These are entry pages framed by your situation rather than by the service catalog. A newsroom that needs editorial workflow lands here on the newspaper page, not on the seven-tier services index. Each /for/ page maps to the right engagement on /services/ once we know which one fits — they are the doorway, not the…
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How is a /for/ page different from a /services/ page?
A /services/ page like /services/wordpress-audit-deep/ is a price-banded engagement type — what gets done, who does it, what it costs. A /for/ page is a vertical framing — what tends to be hard about WordPress for that kind of organization, and which engagement type fits. If you already know whether you need an audit or…
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My industry or situation is not here. Do you still do that work?
Probably. The pages listed here are the ones that have come up enough on discovery calls to be worth writing down. Less common scenarios route through the normal contact form — describe what you are trying to ship and I will point at the closest fit on /services/, or tell you that I am not…
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Technical SEO
Technical SEO audit and implementation for publishers, national brands, and local businesses — Core Web Vitals, structured data, indexation architecture, and local SEO foundations.
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Site Maintenance
Senior-level site stewardship for local businesses and national brands — updates with rollback discipline, security monitoring, uptime alerts, and a direct line when something breaks.
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Professional writing
Guest articles, technical how-to content, white papers, and case studies — practitioner-written pieces for trade publications and organisations covering WordPress, AI ops, editorial technology, and learning design.
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Brands
The problem this fixes. The site runs fine until it doesn’t. The technical SEO was set up by someone who’s no longer around. Core Web Vitals are failing and nobody’s sure why. The AI tools your comms and marketing teams adopted have no governance layer — there’s no audit trail, no cost attribution, and no…
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Local
The problem most local sites have. The phone number on the website is different from the one on Yelp, which is different from what Bing has indexed. The Google Business Profile is unclaimed or last updated three years ago. The site has no location-specific content — nothing that tells Google this business actually serves a…
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Publishers
The problem this fixes. Most publishing teams have inherited a build that worked when it was set up and gradually became something nobody wants to touch. The content model is wrong for how the team actually works. The editorial workflow depends on one person. Updates are terrifying. The site slows down during traffic spikes. Accessibility…