Services
WordPress services that start with the problem you’re solving, not the package you’re sold.
Most of the work that arrives here starts with something already broken, something about to break, or something wrong long enough that it has started to cost money. The right fix depends on which problem you are actually solving. Publishing infrastructure is the core of the practice; Learning, Local, and Brands extend it, each for a distinct audience. All built on WordPress, and all documented so your team can run what gets built.
By who you publish for
Four ways I build on WordPress.
Publishers
Newsrooms & editorial teams
WordPress infrastructure for media organizations, government communications teams, and editorial operations that publish on deadline. I have run this work at WordPress VIP scale across eight Postmedia newspaper titles, so the architecture, the editorial workflow, and the performance budget get built around how a newsroom actually files, not around a demo.
Publishing infrastructureLearning
Schools & training platforms
LMS architecture, SIS integration, and curriculum development for school boards, universities, and corporate training operations. You get the LearnDash platform build and the instructional design from the same person, which is rare: I am an M.Ed. candidate in Learning and Technology at Royal Roads University, and a curriculum developer and instructor for the M.L. Campbell training program.
Learning platform servicesBrands
National brands & enterprise
Technical SEO, WordPress maintenance, and AI operations for organizations running at national scale. You get one senior technical partner with direct access, the same person who built Sherwin-Williams enterprise training infrastructure, with fixed scope where it applies and hourly where it honestly doesn’t.
Brand and enterprise servicesLocal
Local businesses
Websites, local SEO, Google Business Profile setup, and name-address-phone (NAP) consistency for service businesses, retailers, trades, and local organizations across Niagara. The same technical depth that serves national clients, scoped and priced for what a local business actually needs.
Local web presenceBy what you need
Specialist services, on any platform.
Technical SEO
Audit, implementation, and architecture
Core Web Vitals, schema and structured data, indexation architecture, and local SEO foundations, for publishers, national brands, and local businesses. Audit and implementation.
Technical SEO servicesAI Operations
Routing, attribution, and governance
Routing architecture, agent personas, cost attribution, and governance documentation for organizations where AI adoption has outpaced governance. Audit from $4,800. Implementation from $22,000.
AI operations infrastructureWordPress maintenance
Senior WordPress stewardship
Core, plugin, and theme updates with rollback discipline. Security monitoring, uptime alerts, off-site backup, and a direct line when something breaks. From $150/month for local sites; from $550/month for brand properties.
WordPress maintenance plansWriting
Practitioner-written content
Guest articles, technical how-to guides, white papers, and case studies for editors who need a senior practitioner voice, someone who has shipped the thing, not just read about it.
Professional writingSpeaking
Conference talks & training delivery
Conference keynotes, classroom ILT, virtual sessions, and corporate briefings on WordPress, AI operations, and learning technology. WordCamp speaker since 2010.
Speaking engagementsSite audit
Technical, accessibility, and performance diagnostic
A structured review across performance, Core Web Vitals, accessibility, technical SEO, security, and platform health, ranked by impact, with a clear implementation path for each finding. Fixed price. Any platform.
Site audit servicesAbout the practice
One senior partner, start to finish.
Every engagement is delivered by Christopher Ross, not subcontracted, not staffed by an account team. Where AI tools run in an engagement, they run through a structured system of over 50 specialized personas he built and operates for this practice, and every AI decision is logged, disclosed, and costed. Thirty years of web work, including eight Postmedia newspaper titles on WordPress VIP, Government of Canada digital delivery, and Sherwin-Williams enterprise training infrastructure.
How an engagement works
The same path, whatever the service.
No surprises, no scope drift, no bill at the end that doesn’t match what was agreed.
- 01
Discovery call: 20 minutes
We talk about what you’re dealing with and what outcome you need. I’ll tell you which service area fits, what the right entry point is, and whether I’m actually the right person for it. No pitch, no deck.
- 02
Written scope and fixed price
You receive a written document naming the deliverables, the timeline, and a single price. No hourly billing where fixed is possible. No change orders for scope that was always implied.
- 03
Delivery
I work inside your existing stack, with weekly progress notes. If AI tools are used in the engagement, what ran on which model at what cost is disclosed, because that’s how I’d want it if I were the client.
- 04
Handoff: you own everything
Documentation, configurations, code, and a walkthrough before I leave. The goal is independent operation, not a dependency on me for things you should be able to run yourself.
Rates
You’ll know the number before you commit.
Every engagement starts with a 20-minute discovery call. Most project-based work is scoped after the call.
Not sure where to start?
A 20-minute call is the fastest path to an answer. Tell me what you’re dealing with, and I’ll point you at the right service area, or tell you honestly if it’s not in my lane.
What I don’t take on: open-ended discovery without a scope I can price, builds on platforms I don’t work with, or time-and-materials arrangements. Everything is fixed-price, scoped against a written brief.