Writing on AI, learning, and the web
These are the notes I keep while doing the work: migrations off page builders, editorial CMS rebuilds, the technical-SEO fixes that actually move rankings, and plain-language explainers for the parts of WordPress that trip people up. Some posts are written for developers; others are for the person who just inherited a site they did not build. I write them the way I would explain a problem to a neighbour who asked, without jargon for its own sake and without pretending a hard thing is easy. If something here helps you fix your own site, that is the point.
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The Free Shelf, September 2026: 20 images, 16 3D models, and two WordPress releases
There is a box at the end of a driveway near me most weekends with FREE written on the side in marker,…
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Tending thirty domains I’d half-forgotten I owned
A week spent tending the side domains I had half-forgotten I owned, meeting Claude’s new model Fable on real work, and letting…
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The 20-minute discovery call: what I ask, why I ask it, and what a good answer sounds like
The questions Christopher asks on a 20-minute WordPress discovery call, why he asks them, and what a procurement-quality answer sounds like for…
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Wix to WordPress: how to know when you’ve outgrown it
A practical migration checklist for moving Wix to WordPress with better structure, maintainability, and SEO continuity.
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Is it safe to use AI tools with student data?
It can be, but the question splits in two. Whether a vendor trains on your content is a contract term, and all…
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What learning to fly blind taught me about Google Analytics
A hooded cockpit, a lying inner ear, and the instrument habit your website needs. Why Search Console matters more than the leads…
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Who gets to take the course: the access audit that decides it, and why most sites fail it
AODA-compliance audits for federal-vendor contracts are different from generic accessibility scans. Here is what a procurement-grade audit covers, who signs off, and…
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How businesses fool themselves with their own data
Survivorship bias, selection bias, leading questions, vanity metrics, proxy drift. Five ways a business quietly flatters itself with its own research.
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Do you actually need a WordPress maintenance plan?
A while back an owner called me on a Saturday morning. Her contact form had stopped sending. She only found out because…
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