Being an effective blogger is about more than just writing great content and focusing keywords, it’s about learning to make the most of your day and not getting bogged down in the day-to-day process of maintaining a website.
You may think you have a lot of time, but once you start blogging it gets consumed rapidly.
Here are my five strategies for managing my blog, my time, and my personal life.
1) Know what you can do, and what you can’t. One of the best ways to be an effective blogger is to know what you’re good at, what you’re bad at, what you need to learn, and what you should give up trying to learn. It’ll take time, but when you know what you’re good at (and what you’re bad at), you can often find other bloggers to work with to help shore up your weak spots.
Spend your time doing the things you can do well, but hire people (or barter with them) to help you be the best at every else.
2) Plan ahead, and learn to schedule your website updates for the best effect. It’s not just about learning when the best time to post to social media is, it’s also about scheduling your time to make the most of downtime. Learn to set aside a few minutes each week to write fresh content for your website, and use the built in scheduling features to automatically update your site later in the week.
This also allows you to take time to review your content with fresh eyes, find and optimize suitable images, and really thing about the content of your post.
3) Learn when good is good enough. Maintaining a blog is a huge undertaking, and one that most first time bloggers are ill prepared to truly understand. Blogging is about much more than writing a great piece, there is also the technical side to programming a website, maintain the analytics for a website, marketing, social networking, and countless other tasks related to your blog.
There will always be room for improvement but with so many moving pieces and areas of expertise, it’s important to know when good is good enough.
4) Learn when to spend time, and when to spend money. A lot of the decisions we make about blogging come down to the expertise we have (see above), vs. the time we have to put into our websites.
5) Be social. Blogging is about being social, and communicating with others in the community. As a website developer, I read countless articles weekly by people across my industry as well as my interests but as a successful blogger, I take the time to comment on articles I’ve benefitted from.
Also remember to link, both to your own website, and to interesting articles across the web. It helps your social media presence and search engine optimization, but also helps build your reputation in the community, and adds value to your posts.