Ridgeway Cinema Lounge was a community cinema and social space in the heart of Ridgeway. The business needed a stronger digital presence and a way to sell annual memberships online. Elizabeth Ross built the website, shot the venue photography, ran the social media, and stood up the membership e-commerce. My part was the calls — strategy framing at the start, technical-foundation review at the architecture stage, and a review pass on the membership flow before it went live.
Annual memberships sold directly through the site. The Cinema Lounge has since closed, but it ran with a digital presence that matched the venue while it operated.
Elizabeth Ross is a professional photographer and videographer with a military background and a working practice across the Niagara region. The Cinema Lounge engagement followed the standard division of work between Elizabeth and Christopher Ross: Elizabeth on delivery, Christopher on architecture and the pre-launch review pass.
Execution: Elizabeth Ross (photography, web, social media, e-commerce). Senior advisor: Christopher Ross.
