Selected work
Case studies
Detailed write-ups of WordPress and CMS builds — the problem, the decisions made, and what changed after launch.
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M.L. Campbell’s distributor training center: a custom LearnDash LMS
Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS…
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Postmedia WordPress VIP migration: eleven papers, one parent theme
Eleven of Canada’s largest daily newspapers moved onto WordPress VIP under a single parent theme, 2011 to 2012. I was on the team that shipped it.
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Before WordPress: how a 2002 author platform ran for sixteen years
A 2002 author-publishing platform that ran 16 years with zero ongoing maintenance. Static-site generation years before the pattern had a name.
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A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. AIOS, the internal…
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Three Ridgeway shops, one junior practitioner, one senior advisor
A gallery with no digital presence. A cinema running membership sales through a new e-commerce channel. A consignment shop with a loyal following but a site that didn’t reflect the…
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128,393 views in a niche nobody browses: The Finish Line on YouTube
A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the strategy behind The Finish Line, a 10-episode YouTube…
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When the website qualifies but the distributor closes
A manufacturer’s site can’t take an order, yet it decides whether the distributor’s showroom survives. What the website is really for when the storefront closes.
Have a similar system to build or rescue?
If your publishing platform, LMS, or WordPress stack needs the kind of work above, tell me what you are dealing with and I will tell you honestly whether I am the right person for it.