Wild Daisies is a consignment shop in Ridgeway with a loyal local following. The business needed better product photography, a stronger social media presence, and a working e-commerce setup to move sales online. Elizabeth Ross shot the product catalogue, took over the social cadence, and built the e-commerce channel. My part was the strategy framing at the start and the review pass on the technical setup.
Sales moved up after launch. Better product photography, consistent social posting, and an online channel worked together to give the shop a digital presence that converted in a way the in-store walk-in cycle alone hadn’t.
Elizabeth Ross — award-winning photographer with a working practice across Niagara — led delivery end to end. The Wild Daisies engagement followed the same shape as the other Niagara case studies: Elizabeth on execution, Christopher Ross on the strategy framing and the technical-setup review.
Execution: Elizabeth Ross (photography, social media, e-commerce). Senior advisor: Christopher Ross.
