01 Selected Work

Work

WordPress, WooCommerce, and technical SEO work for newsrooms, education platforms, government communications teams, and brands that need a site to hold up under scrutiny. The project notes name what changed and why, not just what got delivered.

Screenshot of buy.corel.com from August 15, 2000 — the Corel Store homepage with product grid for CorelDRAW 9, WordPerfect Office 2000, Corel LINUX OS, and CorelDRAW 8 for Macintosh.

Portfolio at a glance

Years shipping 30+ Sectors covered Media · Education · Gov · CPG Postmedia network titles delivered 8 papers Featured engagements WordPress · WooCommerce · Technical SEO

Each entry names what shipped, what changed after launch, and the constraint that drove the call. Talk through a project shape.

About this archive

This portfolio is a record of shipped work: what was built, what constraint drove the decision, and what changed after launch.

Cards below are not agency snapshots. They map to real delivery engagements across WordPress builds, ecommerce, training platforms, and technical remediation.

Teams I've delivered for

  • Postmedia Editorial WordPress delivery across the Postmedia network — Vancouver Sun, Calgary Herald, Edmonton Journal, Montreal Gazette, Ottawa Citizen, The Province, Regina Leader-Post, and Windsor Star.
  • Corel Corporation Featured project delivery documented in the portfolio and supporting case-study surfaces.
  • Sherwin-Williams Featured project delivery documented in the portfolio and supporting case-study surfaces.
Christopher Ross

Written by

Christopher Ross

Christopher Ross is a Fort Erie-based WordPress developer, trainer, and technical SEO specialist. He has been building on the web since 1996, working professionally since 1998, and on WordPress since 2007. He has built and maintained sites for the Postmedia national newspaper network and Sherwin-Williams industrial brands, and has delivered team training across Canada since 2004. He is currently Training & Development Specialist at M.L. Campbell, a Sherwin-Williams operating company. MA Candidate in Learning and Technology, Royal Roads University.

  • Twenty-two years delivering training and nineteen years building with WordPress.
  • Direct delivery for media, education, and federal government programs.

View profile Get in touch

Portfolio Highlights

Common questions

Are these real client projects?

Yes. The portfolio reflects delivered work. Some entries use shortened client context where confidentiality requires it, but the implementation and outcomes are from real engagements.

How is this different from case studies?

Portfolio entries provide concise project snapshots. Case studies are long-form narratives with more detail on constraints, trade-offs, and measured outcomes.

Can I speak with past clients about a project?

Yes, with consent. After a discovery call and once scope is mutually understood, I will reach out to specific past clients on your behalf and ask whether they are willing to take a short reference call. I never share client contact details, names, or engagement details without their prior written permission — that includes confidentiality clauses on active engagements.

Do you take projects outside WordPress?

The portfolio focuses on WordPress-adjacent delivery because that is the core practice. Adjacent advisory and architecture work is considered when it supports that surface.

What is the typical starting budget for similar work?

Most implementation engagements shown here start in the mid-four to low-five figures and are scoped against fixed pricing bands after discovery.

Where to next?

Ready for a clear next step?

Share your goal and I will send practical next steps your team can start this week.

Book a discovery call About Christopher