Portfolio
Projects
A broader portfolio of WordPress, e-commerce, and web work for businesses across Niagara and beyond.
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Wild Daisies Consignment: e‑commerce, photography and social media
A Ridgeway consignment shop with a loyal local following needed better product photography, sharper social, and a working online store. Elizabeth Ross delivered all…
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Ridgeway Cinema Lounge: annual memberships, photography, and social media
A community cinema and social space in Ridgeway needed a stronger digital presence and online annual memberships. Elizabeth Ross led photography, social, and the…
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Rookleys Canadian Art: website launch, photography, and social media
A Ridgeway gallery’s full digital launch: site, photography, and social presence built from scratch by Elizabeth Ross, with Christopher Ross as senior advisor.
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M.L. Campbell: spec-sheet-as-product-page architecture, 2025
WordPress site for M.L. Campbell’s primary brand, a modernised web experience that preserves technical product credibility for a professional coatings brand sold through distributor…
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Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for Sayerlack, a conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
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The Finish Line: M.L. Campbell’s YouTube content discipline, 2022
Across the channel I produced 128,393 views, 4,600 watch hours, and 1,200 net new subscribers. That is not a beauty-influencer number.
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Distributor LMS architecture
WordPress training portal for the M.L. Campbell Training Center, structured for practical learner access, ongoing content updates, and clear programme navigation.
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Driving the Boat with Tracker
Between 2018 and 2021, Christopher delivered training for Bass Pro Shops’ Tracker Boats division, combining a LearnDash online certification track with hands-on classroom sessions…
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Le Château: Moodle-Driven Staff Training (2016-2020)
Moodle rollout across multiple retail locations for Le Château between 2016 and 2020, organized by role, tied to real store conditions, with a centralized…
Working on something like this?
This is a broad record of builds across nearly three decades. If you have a project in a similar vein, tell me what you are dealing with and I will tell you honestly whether I am the right fit. The deeper write-ups live in the case studies.