Brand: This Is My URL
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After the review, the harder problem
The second post in the AI-review series. Once an audit hands you a list of findings, the way you prompt the fix decides whether the problems get solved or quietly get worse. It works through the real critique of the Colophon FSE collection.
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The week the validators were the actual launch.
The podcast went live this week with five episodes and a long tail of feed-validator fixes, a 4.8-second mobile LCP on my own homepage finally got the four-agent diagnosis it deserved, and a Saturday-morning emergency plugin release made Monday’s post about standing commitments suddenly literal.
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A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
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What you owe the people still running your old code
Your name on a plugin in the WordPress.org directory is a standing commitment. As long as the listing is live, that code is installing on new sites that trusted the directory, and by extension trusted you.
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The week I gave opinions their own schema
Another renovation week: opinions got their own post type, the training page finally got the rewrite it was asking for, and an EEAT audit on my own site surfaced exactly the kind of schema drift I’d quietly flag in a client engagement.
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The week I stopped my schema firing twice
Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.
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What 15 WordCamp talks taught me about WordPress careers
Eighteen WordCamp deliveries across fifteen unique talks, eight cities, and two countries — from free plugins in 2011 to a live game show in 2024 — and the five principles that stayed constant the whole time.
