Brand
Sherwin-Williams
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About Christopher Ross
I’m Christopher Ross. I build and stabilize the WordPress and learning platforms organizations can’t afford to have break. Fort Erie, Ontario.
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Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for Sayerlack, a conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
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M.L. Campbell: spec-sheet-as-product-page architecture, 2025
WordPress site for M.L. Campbell’s primary brand, a modernised web experience that preserves technical product credibility for a professional coatings brand sold…
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The Finish Line: M.L. Campbell’s YouTube content discipline, 2022
Across the channel I produced 128,393 views, 4,600 watch hours, and 1,200 net new subscribers. That is not a beauty-influencer number.
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Distributor LMS architecture
WordPress training portal for the M.L. Campbell Training Center, structured for practical learner access, ongoing content updates, and clear programme navigation.