Skip to content
Skip to content
Christopher Ross
Book a 20-minute discovery call
  • Services
  • Work
  • Writing
  • Speaking
  • About
  • Contact
  • May 22, 2026

    WordPress on a government discovery call — eight questions a senior buyer should ask

    Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking — and what a senior consultant’s answers should sound like.

  • May 20, 2026

    WordPress 7 is here. Here’s what’s new and what to do.

    WordPress 7 shipped in May 2026. If you run a WordPress site, here is what changed, what matters, what to actually do about it, and the one feature that got pulled at the eleventh hour.

  • May 19, 2026

    The 20-minute discovery call — what I ask, why I ask it, and what a good answer sounds like

    The questions Christopher asks on a 20-minute WordPress discovery call, why he asks them, and what a procurement-quality answer sounds like for each one.

  • May 15, 2026

    What a $275/hr WordPress consultant costs you over three years — and when the $75k in-house junior is the better buy

    A defensible three-year total cost comparison between hiring a senior WordPress consultant and adding a junior developer in-house. Real numbers, both directions, no agency math.

  • May 11, 2026

    What you owe the people still running your old code

    Your name on a plugin in the WordPress.org directory is a standing commitment. As long as the listing is live, that code is installing on new sites that trusted the directory, and by extension trusted you.

  • May 8, 2026

    The week I gave opinions their own schema

    Another renovation week: opinions got their own post type, the training page finally got the rewrite it was asking for, and an EEAT audit on my own site surfaced exactly the kind of schema drift I’d quietly flag in a client engagement.

  • May 2, 2026

    The week I stopped my schema firing twice

    Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.

  • April 27, 2026

    What 15 WordCamp talks taught me about WordPress careers

    Eighteen WordCamp deliveries across fifteen unique talks, eight cities, and two countries — from free plugins in 2011 to a live game show in 2024 — and the five principles that stayed constant the whole time.

  • April 17, 2026

    EmDash to WordPress Migration

    EmDash to WordPress migrations for early-adopter teams who picked Cloudflare’s EmDash on launch and decided WordPress’s larger ecosystem or specific integration is the right next step. Ranking-preserving cutover, schema continuity, editorial training paired with the move.

← Previous
1 2 3 4 … 7
Next →
thisismyurl.com
  • Government of Canada · National Post · BlackBerry · Yorkville University
  • 128,393 YouTube views — M.L. Campbell industrial series
  • LearnDash LMS: distributor active learners up 10×

Christopher Ross

Publishing infrastructure, learning platforms, and AI-augmented workflows for media, education, and government organizations. Built on WordPress, with the documentation your team needs to run it.

Run by Christopher Ross — WordPress developer, AI operations consultant, and instructional designer based in Fort Erie, Ontario.

Looking for the right starting point? Start with a 20-minute call.

  • LinkedIn
  • GitHub
  • X (Twitter)
  • YouTube
  • Google Business Profile
  • WordPress.org profile
  • WordPress.tv speaker profile
  • Bluesky

Services

  • Publishing
  • Learning
  • Brands
  • Local
  • AI Ops

Proof And Resources

  • Work
  • Previous projects
  • Testimonials
  • Methodology
  • Stances
  • Tools
  • Downloads
  • FAQ
  • Blog
  • Columns
  • Podcast

Contact

Christopher Ross

210 Gilmore Road
Fort Erie, Ontario L2A 2M3

  • hello@thisismyurl.com
  • Book a 20-minute call
  • Contact form
Delivery
Remote. Based in Fort Erie, Ontario.
Response
One business day, Mon–Fri ET.

© 2026 Christopher Ross.

  • Privacy
  • Accessibility
  • Terms
  • Security