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  • December 25, 2025

    Video hosting in 2026: which platform actually fits your business

    Video hosting is three decisions, not one. SEO/discovery, on-site conversion, and private delivery each want a different host. Here is how to pick for each.

  • December 19, 2025

    WordPress HEIC Plugin · Auto-Convert iPhone Photos on Upload

    Free WordPress HEIC plugin that converts iPhone .heic photo uploads to WordPress-compatible JPEG automatically. No external API, GPL-licensed.

  • December 19, 2025

    WordPress Nofollow Plugin · Auto Add nofollow, target=_blank, noopener

    Free WordPress plugin that automatically adds nofollow, target=_blank, and noopener to every external link. Lightweight, no settings page, GPL-licensed.

  • December 5, 2025

    CAN-SPAM compliance: what the act actually requires of you

    CAN-SPAM has seven requirements. The most violated one is the easiest to fix: a physical postal address in every commercial email. Here is the 10-minute audit.

  • December 3, 2025

    The service business sales stack: six tools, three levers, one audit

    A modern sales stack for a service business is six tools, not twenty. Here is what each one does, what most teams over-buy, and the three things that actually move conversion.

  • September 1, 2025

    Multi-brand shared-platform pattern on the M.L. Campbell estate

    WordPress site for Sayerlack — conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.

  • September 1, 2025

    M.L. Campbell — spec-sheet-as-product-page architecture, 2025

    WordPress site for M.L. Campbell’s primary brand — modernised web experience that preserves technical product credibility for a professional coatings brand sold through distributor channels.

  • April 29, 2022

    The Finish Line — M.L. Campbell’s YouTube content discipline, 2022

    Across the channel I produced 128,393 views, 4,600 watch hours, and 1,200 net new subscribers. That is not a beauty-influencer number.

  • January 1, 2020

    Distributor LMS architecture

    WordPress training portal for the M.L. Campbell Training Center — structured for practical learner access, ongoing content updates, and clear programme navigation.

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  • Government of Canada · National Post · BlackBerry · Yorkville University
  • 128,393 YouTube views — M.L. Campbell industrial series
  • LearnDash LMS: distributor active learners up 10×

Christopher Ross

Publishing infrastructure, learning platforms, and AI-augmented workflows for media, education, and government organizations. Built on WordPress, with the documentation your team needs to run it.

Run by Christopher Ross — WordPress developer, AI operations consultant, and instructional designer based in Fort Erie, Ontario.

Looking for the right starting point? Start with a 20-minute call.

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Christopher Ross

210 Gilmore Road
Fort Erie, Ontario L2A 2M3

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