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  • November 22, 2018

    Driving the Boat with Tracker

    Between 2018 and 2021, Christopher delivered training for Bass Pro Shops’ Tracker Boats division — combining a LearnDash online certification track with hands-on classroom sessions to bring a distributed team up to consistent product knowledge.

  • May 22, 2016

    Le Château: Moodle-Driven Staff Training (2016-2020)

    Moodle rollout across multiple retail locations for Le Château between 2016 and 2020 — organized by role, tied to real store conditions, with a centralized update workflow that pushed changes to all sites at once. The brief wasn’t a platform question; it was a fit question.

  • April 1, 2015

    Sleep Country Canada — headless jQuery store-locator on the existing ASP.NET back end, 2015

    Headless jQuery store locator rebuild for Sleep Country Canada — decoupled from their ASP.NET WebForms backend, mobile and desktop, spring 2015.

  • March 1, 2015

    Tim Hortons Roll Up the Rim to Win — Online Double-Play, 2015

    Online double-play layer for the 2015 Tim Hortons Roll Up the Rim to Win contest — ASP.NET build with code authentication, redemption tracking, and the audit trail a national contest depends on.

  • June 1, 2014

    Inside BlackBerry — the hub of the WordPress VIP blog estate (2011–2014)

    Inside BlackBerry was the umbrella property above four blogs running on WordPress VIP from a single shared theme. I worked the 2011 and 2013 builds.

  • June 1, 2014

    Inside BlackBerry for Business — B2B publishing on WordPress VIP (2011–2014)

    BlackBerry’s B2B publication on WordPress VIP. Theme work across the 2011 self-hosted-to-VIP migration and the 2013 unified-codebase rebuild.

  • June 1, 2014

    Dev-rel publishing on WordPress VIP

    BlackBerry’s developer-relations blog on WordPress VIP — code samples, SDK release notes, API guidance. Theme work through the 2011 and 2013 rebuilds.

  • June 1, 2014

    Inside BlackBerry Help Blog — support content on WordPress VIP (2011–2014)

    BlackBerry’s support-content blog on WordPress VIP — troubleshooting, software-update guidance, recovery procedures. Theme work, 2011 and 2013.

  • January 29, 2014

    File Names and WordPress

    From the archive. I wrote this back in 2014 and I’m leaving it published because the thinking still has value, but on 2 May 2026 I cleaned up some imported page chrome (old menus, sidebars, ad blocks from a previous CMS) so it renders properly, and I removed outbound links and old contact emails to…

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  • Government of Canada · National Post · BlackBerry · Yorkville University
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  • LearnDash LMS: distributor active learners up 10×

Christopher Ross

Publishing infrastructure, learning platforms, and AI-augmented workflows for media, education, and government organizations. Built on WordPress, with the documentation your team needs to run it.

Run by Christopher Ross — WordPress developer, AI operations consultant, and instructional designer based in Fort Erie, Ontario.

Looking for the right starting point? Start with a 20-minute call.

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210 Gilmore Road
Fort Erie, Ontario L2A 2M3

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