When it comes to low cost marketing, Public Relations is the most cost-effect use of your resources. There is virtually no cost except for your time and the rewards can be wonderful, generating a huge interest in your business.
Where does a business owner start? If you’re not a strong writer, contact a marketing firm and they’ll help create your PR pieces for you. The basics tools of public relations include:
articles which can be written on virtually any subject, they don’t have to be long, however, they have to be informative. But beware; if your piece sounds like an ad nobody will read it.
Submit your articles to every online source, regional magazine and newspaper that you feel would have a genuine interest in your subject matter. a toy store article, for example, could make a great human interest story, but it might also make a great piece in an industry magazine.
Develop newsletters for your web site. a newsletter can be emailed to your target audience quickly and easily. Make sure that your web site has an online signup form. The cost of opt-in newsletter marketing is very low but the rewards are limitless.
Send out a press release for major events such as grand openings or awards. Reporters are always looking for good content to help write interesting stories, so keep the release brief, include plenty of facts, and make sure there is a story worth telling.
Share your experiences in small business forums, online chat groups, support groups, radio talk shows, and local newspaper columns. The more people that know you’re an expert the more likely they’ll refer you to potential clients.
Write letters to the editors of your target publications. You’re far more likely to be printed as a letter than an article, and the editor will be apt to appreciate an informative letter.
Remember the goal of public relations is to get your name (and address) disseminated for free. Be certain that your articles will be of value to the publications you are targeting and you’ll be surprised how many publish your pieces.
Christopher Ross is a professional Web Master with over 12 years experience developing, maintaining and perfecting web sites for organizations just like yours, contact him today to make your web site work the way the web should.
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Last Reviewed
This article was last reviewed on May 12, 2026 for accuracy and relevance.
