Subject
Education
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The restaurant with the ramp: why accessibility is a business decision
A Hamilton restaurant with a ramp and a freight elevator taught me accessibility is a business decision. A two-minute test shows how…
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Why mentoring is a pillar of my practice, not a maybe
I grew up in a forgotten industry town, and I keep meeting that town everywhere. It’s why every engagement I take includes…
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…
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HTML, CSS, WordPress Basics: Ottawa 2014
WordCamp Ottawa 2014: a 69-slide hands-on intro to HTML, CSS, and WordPress fundamentals. Sister talk to that day’s Freelancers session.
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The Secret Art of WordPress: Ottawa 2017
WordCamp Ottawa 2017: a dozen tried-and-true WordPress shortcuts: theme tricks, hooks, filters, and a few playful workarounds.
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Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for Sayerlack, a conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
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M.L. Campbell: spec-sheet-as-product-page architecture, 2025
WordPress site for M.L. Campbell’s primary brand, a modernised web experience that preserves technical product credibility for a professional coatings brand sold…
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The Finish Line: M.L. Campbell’s YouTube content discipline, 2022
Across the channel I produced 128,393 views, 4,600 watch hours, and 1,200 net new subscribers. That is not a beauty-influencer number.
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Distributor LMS architecture
WordPress training portal for the M.L. Campbell Training Center, structured for practical learner access, ongoing content updates, and clear programme navigation.