Financial Post — Business-Daily Template Engineering in the Postmedia VIP Migration (2011-2012)
Newsroom theme work on the Financial Post — business-daily templates tuned for market-hours load and data-dense article layouts in the early 2010s.
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The Province — Tabloid Child Theme in the Postmedia VIP Migration (2011-2012)
Child-theme architecture for The Province — tabloid voice on the same shared Postmedia parent that carried The Vancouver Sun, on WordPress VIP in 2011-2012.
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The Vancouver Sun — Broadsheet Child Theme in the Postmedia VIP Migration (2011-2012)
Newsroom theme work on The Vancouver Sun — broadsheet article templates and section landings tuned for long-form readers, on Postmedia’s WordPress VIP build in 2011-2012.
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Calgary Herald — Energy-Beat Child Theme in the Postmedia VIP Migration (2011-2012)
Performance work on the Calgary Herald — homepage tuning under heavy ad load on an energy-sector news cycle, on Postmedia’s WordPress VIP rollout in 2011-2012.
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Regina Leader-Post — Lean-Newsroom Child Theme in the Postmedia VIP Migration (2011-2012)
Child-theme defaults and CMS ergonomics for the Regina Leader-Post — lean-newsroom theme UX on the shared Postmedia parent, WordPress VIP, 2011-2012.
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Calgary Swerve — geolocation-driven arts and events property on the Postmedia VIP platform, 2011-2012
Bespoke WordPress VIP build for Swerve, the Calgary Herald’s arts-and-events sister brand. Notable for an early-2010s HTML5-Geolocation experiment that reordered the front-page event listings and advertiser placements based on the reader’s location, when almost no editorial site was actually using browser geolocation for content personalisation yet.
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DOSE.ca — bespoke entertainment property on the Postmedia VIP platform, 2011-2012
Bespoke WordPress VIP build for DOSE.ca, Postmedia’s digital-native entertainment magazine. Built on a custom framework that sat on top of the Postmedia VIP infrastructure but did not use the chain’s standardised daily-paper blog theme, with community-first content types and social-share affordances built into the editorial flow.
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The StarPhoenix — Saskatoon child theme and iPad template on the Postmedia VIP platform, 2012
Per-paper theme and tablet template for The StarPhoenix on the shared Postmedia WordPress VIP blog platform — the multi-tenant theme system that ran the blog networks across every Postmedia daily in the country. One codebase, per-tenant configuration, one operational baseline for the central platform team to maintain.
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Is WordPress Dead in 2012?
What I’d say now. I wrote this in 2012, when SOPA and PROTECT IP looked like they might kill the platform inside a year. The 2026 version of this thinking lives at Is WordPress Dead in 2026? — same question, fourteen years of “WordPress is dead” cycles in between. Leaving this here because the threat…