Service
Site Maintenance
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Site audit
A structured diagnostic across performance, Core Web Vitals, accessibility, technical SEO, security, and platform health, ranked by impact, with implementation guidance. Fixed…
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Site maintenance
Senior-level site stewardship for local businesses and national brands: updates with rollback discipline, security monitoring, uptime alerts, and a direct line when…
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Technical SEO
Technical SEO audit and implementation for publishers, national brands, and local businesses: Core Web Vitals, structured data, indexation architecture, and local SEO…
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128,393 views in a niche nobody browses: The Finish Line on YouTube
A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the…
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WordPress maintenance SLA template
A contract-ready service-level agreement for WordPress maintenance. Response times, exclusions, escalation paths, and the editorial line agencies forget to price.
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When the website qualifies but the distributor closes
A manufacturer’s site can’t take an order, yet it decides whether the distributor’s showroom survives. What the website is really for when…
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A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file…
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Website over-optimization: how to spot it and fix it
Over-optimised pages tank rankings AND conversions. Here are the seven signals, the back-off pattern, and the 30-minute audit that surfaces the worst…
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The One-Day WordPress audit
Anyone evaluating whether their WordPress site needs a real audit, or evaluating the audit proposal currently on their desk. One day on…