• Site Audit

    A structured diagnostic across performance, Core Web Vitals, accessibility, technical SEO, security, and platform health — ranked by impact, with implementation guidance. Fixed price. Platform-agnostic.

  • Site Maintenance

    Senior-level site stewardship for local businesses and national brands — updates with rollback discipline, security monitoring, uptime alerts, and a direct line when something breaks.

  • Technical SEO

    Technical SEO audit and implementation for publishers, national brands, and local businesses — Core Web Vitals, structured data, indexation architecture, and local SEO foundations.

  • 128,393 views in a niche nobody browses: the finish line on YouTube

    A defect-troubleshooting video for industrial wood coatings has no business pulling 28,722 views. Except that one of mine did. This is the strategy behind The Finish Line — a 10-episode YouTube series that produced 128,393 views, 4,600 watch hours, and 1,200 net subscribers for a B2B brand most people outside the trade have never heard…

  • WordPress Maintenance SLA Template

    A contract-ready service-level agreement for WordPress maintenance. Response times, exclusions, escalation paths, and the editorial line agencies forget to price.

  • The week the validators were the actual launch.

    The podcast went live this week with five episodes and a long tail of feed-validator fixes, a 4.8-second mobile LCP on my own homepage finally got the four-agent diagnosis it deserved, and a Saturday-morning emergency plugin release made Monday’s post about standing commitments suddenly literal.

  • When the website qualifies but the distributor closes

    M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can’t sell anything — there’s no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn’t one.