Christopher Ross
Book a 20-minute discovery call

  • What you owe the people still running your old code

    Your name on a plugin in the WordPress.org directory is a standing commitment. As long as the listing is live, that code is installing on new sites that trusted the directory, and by extension trusted you.

  • The week I gave opinions their own schema

    Another renovation week: opinions got their own post type, the training page finally got the rewrite it was asking for, and an EEAT audit on my own site surfaced exactly the kind of schema drift I’d quietly flag in a client engagement.

  • Security

    This Is My URL is a one-person Canadian web practice based in Fort Erie, Ontario, owned and operated by Christopher Ross. This page describes how the site, its toolchain, and client engagements are operated from a security standpoint, what controls are in place, and what is not. Procurement teams comparing vendors should be able to…

  • The week I stopped my schema firing twice

    Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.

  • Accessibility statement

    How accessibility is handled on thisismyurl.com and in client work — WCAG 2.2 AA target, known limitations, AODA context, and how to report a barrier.