Writing
These are the notes I keep while doing the work: migrations off page builders, editorial CMS rebuilds, the technical-SEO fixes that actually move rankings, and plain-language explainers for the parts of WordPress that trip people up. Some posts are written for developers; others are for the person who just inherited a site they did not build. I write them the way I would explain a problem to a neighbour who asked, without jargon for its own sake and without pretending a hard thing is easy. If something here helps you fix your own site, that is the point.
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The box under my desk that a hundred people were counting on
I once took down the login system for about a hundred people scattered across the country, coast to coast to coast, with…
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Conversion optimization for service businesses
Service sites leak at the same four joints: an offer nobody can repeat, buried proof, a heavy or silently broken form, and…
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Before you clean up an inherited site, find out what it’s holding up
Last Tuesday I had my cursor on a line of code that looked like pure garbage, and I came within one keystroke…
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How to sell online courses with WordPress (complete system)
Selling a course is four decisions in the right order: the promise, the stack, the price, and a funnel that teaches before…
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Fort Erie data centre: what the Town has on file
The data centre worry in Fort Erie is running ahead of the facts. I live here and work in tech, so here’s…
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Forking Edit Flow: keeping the discipline, rewiring the machine
I forked Edit Flow into Editloft, kept the original authors’ copyright line, and rebuilt it for modern WordPress. This is what a…
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Behind the Scenes: a WordCamp US yes, and four machines that lied to me politely
A talk got accepted, an audit graded my writing against a rulebook nobody had read, and four of my own tools reported…
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The restaurant with the ramp: why accessibility is a business decision
A Hamilton restaurant with a ramp and a freight elevator taught me accessibility is a business decision. A two-minute test shows how…
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How to see through a technology pitch when tech isn’t your job
You are smart, you are answerable to a board, and you are surrounded by people who sound very sure of themselves. Here…
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