Subject
Site audits
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After the review, the harder problem
The second post in the AI-review series. Once an audit hands you a list of findings, the way you prompt the fix…
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The 20-minute discovery call: what I ask, why I ask it, and what a good answer sounds like
The six questions I ask on a twenty-minute discovery call, why I ask each one, and what a useful answer sounds like,…
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What learning to fly blind taught me about Google Analytics
A hooded cockpit, a lying inner ear, and the instrument habit your website needs. Why Search Console matters more than the leads…
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Who gets to take the course: the access audit that decides it, and why most sites fail it
AODA-compliance audits for federal-vendor contracts are different from generic accessibility scans. Here is what a procurement-grade audit covers, who signs off, and…
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A quiet inbox isn’t a slow month: test your contact form
My best spam filter also blocked real customers, and the inbox just looked like a slow month. The ten-second monthly test every…
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The WordPress site audit most agencies skip in 2026
A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF…
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WordPress on a government discovery call: eight questions a senior buyer should ask
Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking, and what a senior…
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When the website qualifies but the distributor closes
A manufacturer’s site can’t take an order, yet it decides whether the distributor’s showroom survives. What the website is really for when…
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A $61,847 Sunday afternoon
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file…