Explore Site audits services, related work, buyer questions, and implementation guidance.
M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can't sell anything — there's no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn't one.
See Work: mlcampbell.com: When the Website Qualifies but the Distributor Closes
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking — and what a senior consultant's answers should sound like.
Read Article: WordPress on a Government Discovery Call — Eight Questions a Senior Buyer Should Ask
The questions Christopher asks on a 20-minute WordPress discovery call, why he asks them, and what a procurement-quality answer sounds like for each one.
A WordPress site audit done well takes a day and surfaces three to five issues. Done badly, it produces a 40-page PDF nobody reads. Here are the 12 checks that earn the day.
Read Article: The WordPress Site Audit Most Agencies Skip in 2026
A modern sales stack for a service business is six tools, not twenty. Here is what each one does, what most teams over-buy, and the three things that actually move conversion.
Read Article: The Service Business Sales Stack: Six Tools, Three Levers, One Audit
