A FAQ page (Frequently Asked Questions) is a content format that collects common questions from an audience and pairs each with a direct, concise answer — organized so visitors can quickly scan to the question relevant to their situation. FAQ pages are particularly effective for addressing objections near the bottom of a conversion path (pricing, cancellation, what's included, how long it takes) and for capturing long-tail question-based search queries that would be awkward to address inline in a service or product description.
An important SEO clarification: Google deprecated FAQ rich results for most websites in August 2023. Before that date, pages with valid FAQPage schema markup could display expandable Q&A entries directly in search results. That rich result type is now reserved for authoritative government and health websites. Adding FAQPage JSON-LD schema to a standard business or blog page no longer qualifies for rich results on most sites — it is not penalized, but it delivers no SERP enhancement.
The value of FAQ pages in 2026 is therefore primarily UX and content-depth, not schema-powered SERP features. A well-structured FAQ page with genuine answers to real questions reduces pre-sale friction, improves time-on-page, and covers the question-based long-tail queries that appear in People Also Ask boxes — a SERP feature that FAQ schema does not directly control.