Technical SEO, performance, and accessibility audits of WordPress properties.
Five days of working on my own site as a laboratory: a JSON-LD collision that was firing two primary types on the same page, a Wayback Machine recovery pass on 693 archived posts, and a 404 handler that turned dead URLs into a consolidation funnel. Notes from the bench.
Active-learner attendance grew by an order of magnitude, and the platform cost a fraction of the system it replaced. This is the story of a custom WordPress + LearnDash LMS built to be the qualification layer underneath an entire distributor sales network — and what that architecture looks like when staff competence is the actual product.
See Work: M.L. Campbell’s distributor training center: a custom LearnDash LMS
M.L. Campbell is an industrial wood-coatings brand sold through distributors. The website can't sell anything — there's no cart, no checkout, no direct purchase path. That one constraint reshaped every decision in the build: IA, product page layout, navigation, and the thing I called the buy button even though it isn't one.
See Work: When the website qualifies but the distributor closes
AODA-compliance audits for federal-vendor contracts are different from generic accessibility scans. Here is what a procurement-grade audit covers, who signs off, and where most WordPress sites fall short.
Senior procurement buyers come to WordPress discovery calls with a checklist. Here are the eight questions worth asking — and what a senior consultant's answers should sound like.
Read Article: WordPress on a government discovery call — eight questions a senior buyer should ask
The questions Christopher asks on a 20-minute WordPress discovery call, why he asks them, and what a procurement-quality answer sounds like for each one.
WordPress site for Sayerlack — conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
View Portfolio Piece: Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for M.L. Campbell's primary brand — modernised web experience that preserves technical product credibility for a professional coatings brand sold through distributor channels.
View Portfolio Piece: M.L. Campbell — spec-sheet-as-product-page architecture, 2025
Fourteen hours on my own site, $30,800–$61,847 of senior WordPress delivery on the work log, and a 64% measurement gap the file itself surfaced before I did. The case study for AIOS, the internal system that produced both numbers.
An honest first read on what a WordPress project is likely to cost. Seven questions, five pricing buckets, three tiers — reconciled against the same pricing on my Business Website Design page.
A community cinema and social space in Ridgeway needed a stronger digital presence and online annual memberships. Elizabeth Ross led photography, social, and the web/e-commerce build; Christopher Ross served as senior advisor.
View Portfolio Piece: Annual memberships, photography, and social media
A Ridgeway gallery's full digital launch: site, photography, and social presence built from scratch by Elizabeth Ross, with Christopher Ross as senior advisor.
View Portfolio Piece: Website launch, photography, and social media