Subject
Professional Services
-
Multi-brand shared-platform pattern on the M.L. Campbell estate
WordPress site for Sayerlack, a conversion-focused build designed to support technical buyers and distributors with credible product presentation and clear brand hierarchy.
-
Make a Living Giving It Away: Buffalo 2023
WordCamp Buffalo 2023: building a WordPress consulting practice through open-source contribution. Connects to 2011 versions of the same thesis.
-
The Finish Line: M.L. Campbell’s YouTube content discipline, 2022
Across the channel I produced 128,393 views, 4,600 watch hours, and 1,200 net new subscribers. That is not a beauty-influencer number.
-
Distributor LMS architecture
WordPress training portal for the M.L. Campbell Training Center, structured for practical learner access, ongoing content updates, and clear programme navigation.
-
Tips for WordPress Freelancers: Ottawa 2014
WordCamp Ottawa 2014, Business Track: 35 minutes on pitching WordPress as a CMS, handling security objections, balancing technical and business goals.
-
Make a Living with WordPress: Ottawa 2013
WordCamp Ottawa 2013, re-delivered with the same abstract used at WordCamp Detroit 2011, two years later to a new audience.
-
Make a Living Giving It Away: Toronto 2011
WordCamp Toronto 2011, Developers Track: how a free charity plugin reshaped one consultant’s career, and why anyone working with WordPress can do…
-
Make a Living Giving It Away: Detroit 2011
WordCamp Detroit 2011: the origin of a thesis revisited at WordCamps Toronto, Ottawa, and Buffalo. Recording on WordPress.tv.
-
Designer.com: Corel’s flagship CorelDRAW community site, 2000
Web experience work for Corel Designer community properties, focused on content updates, resource access, and loyalty-building touchpoints for product users.