Glossary Terms

email compliance

Email compliance is following the legal and technical rules for commercial email in the places your subscribers live. The big ones are CAN-SPAM in the US, CASL in Canada (the strictest, consent-based), GDPR in the EU, and PECR in the UK. Almost all of them demand the same core things: a real physical address in the message, a visible and working unsubscribe link, honest sender information, and acting on opt-outs quickly. GDPR and CASL go further by requiring proof that the person opted in before you ever email them, and the penalties for getting it wrong run from a couple of hundred dollars to tens of thousands per email.