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10 Game-Changing Ways WordPress Can Boost Your Small Business Sales

Remember, the goal is to make it as easy, appealing, and beneficial as possible for visitors to pick up the phone and contact you.

Boosting your small business sales with a strong online presence is vital for small businesses. However, beyond just being present, you need to actively engage your visitors and encourage them to take the next step: calling you for sales inquiries. Here's how to optimize your website to drive customers to call you.

Boost Your Small Business Sales
Boost Your Small Business Sales

Optimize Your Website for Calls to Boost Your Small Business Sales

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Prominent Contact Information: Make sure your phone number is displayed on your homepage. The best spots are in the header and footer to be visible on every page. Use a contrasting colour for your phone number to ensure it stands out.

Click-to-Call Buttons: Especially for mobile users, click-to-call buttons are essential. These buttons should be easily accessible on key pages like your homepage, product page, and contact page. WordPress Blocks includes the Button Blocks that will insert buttons on your page.

Clear Call-to-Actions (CTAs): Use strong, action-oriented CTAs such as “Call Now for a Free Quote” or “Speak with a Specialist Today”. Position these CTAs strategically throughout your website to guide visitors toward making a call.

Live Chat with Call Option: Integrate a live chat feature on your website that can escalate the conversation to a phone call. Train your live chat agents to suggest a call when a more detailed discussion is needed.

Enhance Trust and Credibility for Boosting Your Small Business Sales

Customer Testimonials and Reviews: Showcase positive customer testimonials and reviews prominently on your site. Include quotes highlighting your excellent customer service and the ease of contacting you. Jetpack includes a free Custom Post Type (CPT) for Testimonials and Reviews, or you can use my tutorial on creating a WordPress Link Manager to create your own CPTs with ACF.

Professional Design and Navigation: A clean, professional, easy-to-navigate website fosters trust and encourages visitors to reach out. Ensure your site looks credible and functions smoothly.

Boost Your Small Business Sales

About Us and Team Pages: Create comprehensive “About Us” and “Team” pages to humanize your business. Include photos and bios to build a personal connection with your visitors.

Offer Value and Incentives

Exclusive Offers for Callers: Promote exclusive offers or discounts for customers who call you. Highlight these offers prominently on your website to incentivize calls. Using WooCommerce you can schedule specials and promotions, ensuring special deals, discount codes, or timed promotions are available to the right customers.

Free Consultations or Assessments: Offer free consultations or assessments to encourage potential customers to call. Clearly explain the benefits they'll receive from this conversation.

Content that Encourages Calls: Create blog posts, FAQs, and other content that answers common questions but suggests calling for more detailed information. Use phrases like “Call us to learn more” or “For personalized advice, give us a call”.

Ensure Easy Accessibility for Boosting Your Small Business Sales

Simple and Intuitive Contact Page: Design a contact page that is easy to find and navigate. Include all relevant contact information, a map if you have a physical location and a simple form for visitors who prefer to reach out online.

Please include an email address on your website for people who prefer to use their email client or use a Form to Email gateway to allow visitors to fill out a simple contact form on your site. Adding a Contact Form is easy, and Jetpack includes the tools to add it to your website as a Block.

Mobile Optimization: Ensure your website is fully optimized for mobile devices. Mobile users should be able to find your contact information and call you with minimal effort.

24/7 Availability: If possible, offer 24/7 availability for calls. If this isn’t feasible, clearly state your business hours and provide an option for visitors to schedule a call. A Business Hours Block included in the Jetpack plugin for WordPress will make it easy for you to add to your website sidebar or content.

Track and Analyze

Call Tracking: Use call-tracking software to monitor the effectiveness of your CTAs. This will help you understand which pages and strategies drive the most calls.

A/B Testing: Conduct A/B testing on different CTAs, placements, and designs to see what works best. Continuously optimize your approach based on data and feedback.

By implementing these strategies, you can effectively encourage more customers to call you, increasing your chances of converting inquiries into sales. Remember, the goal is to make it as easy, appealing, and beneficial as possible for visitors to pick up the phone and contact you.

About Christopher Ross

Speaks about Technology and Improving Efficiency in the Work Place

Christopher Ross is a passionate geek with diverse skills and interests, making him a dynamic and resourceful professional. With a deep-rooted enthusiasm for technology, Christopher has built a career exploring innovative solutions and advancing his knowledge in the tech field, including his love of WordPress. His journey is marked by a relentless curiosity and a commitment to continuous learning, which he applies to his professional endeavours and projects. A passable woodworker and recovering photographer, Christopher’s creative pursuits showcase his ability to balance precision and artistry. As a father and mentor, he takes pride in guiding others, fostering a spirit of curiosity and growth in those around him.

Christopher’s multifaceted background extends to his roles as a teacher, learner, sailor, and wood finisher. His dedication to education and mentorship underscores his belief in the transformative power of knowledge and technology. Christopher is keen to continue his passion for speaking to channel his skills and experiences significantly to impact the learning technology field. He aims to change the world by empowering individuals and communities with the tools and knowledge they need to thrive in a digital age. With his unique blend of technical expertise, creative talent, and unwavering commitment to lifelong learning, Christopher Ross is well-equipped to drive meaningful change and innovation in the educational technology landscape.

Currently working on my Master of Arts in Learning and Technology, Royal Roads University
Director of Technology, Yorkville University

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