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KakaoTalk is an instant messaging application that is widely used in South Korea. It is a great tool for businesses to use to build relationships with customers and potential customers. Here are some of the ways that a company can benefit from using KakaoTalk to build their business.

1. Connect with Customers: Using KakaoTalk, businesses can connect with customers in a more efficient and personal way. Businesses can send messages directly to their customers, giving them real-time updates on products, services, and promotions. Customers can also contact the business with their questions and feedback, allowing the business to provide a better customer experience.

2. Expand Reach: With KakaoTalk, businesses can reach out to a larger audience. The application has over 50 million users in South Korea, so businesses can use it to reach a much wider customer base.

3. Increase Brand Awareness: KakaoTalk can be used to create a unique presence for businesses. Companies can create their own KakaoTalk channels and post content that is relevant to their customers. This helps to increase brand awareness and can be used as a marketing tool.

4. Offers and Promotions: Businesses can use KakaoTalk to offer discounts, promotions, and other special offers to their customers. This is a great way to boost sales and increase customer loyalty.

Overall, using KakaoTalk can be a great way for businesses to build relationships with customers and increase their reach. By connecting with customers and creating a unique presence, businesses can create a strong brand and boost sales.