Don’t forget to use UTM Codes and Goals in your campaigns to properly track where your traffic is coming from, and if that traffic is turning into revenue for your business!.
When it comes to optimizing your website’s performance, understanding which keywords are working best (and worst) is key. Knowing which keywords are generating the most traffic and conversions can help you adjust your strategy and focus on the ones that are making the most impact. In this tutorial, we’ll take a look at how to identify your best and worst performing keywords this month and how to use this data to further improve your SEO efforts.
Step 1: Monitor Your Keywords
The first step to understanding which keywords are performing best is to keep track of your keywords. This can be done in a number of ways, including using a keyword tracking tool such as Google Keyword Planner or other paid tools.
For the purpose of this tutorial, we’ll be using Google Keyword Planner. To use this tool, first you’ll need to login to your Google Ads account. Once you’re logged in, select Tools from the top menu and then select Keyword Planner.
Once you’re in the Keyword Planner, you’ll be able to search for keywords that are related to your website or business. You can then add the keywords you’d like to track to the Keyword Ideas tab.
Step 2: Analyze Your Data
Once you’ve added the keywords you’d like to track, it’s time to analyze the data. Under the Keyword Ideas tab, you’ll be able to see a list of all the keywords you’re tracking.
At the top of the list, you’ll be able to see the Search Volume and Impressions for each keyword. The Search Volume is the number of times a keyword is being searched for in a given month. The Impressions is the number of times a keyword is seen in the search results.
Using this data, you can identify which keywords are performing the best and the worst. The keywords with the highest search volume and impressions are likely to be your best performing keywords. Likewise, the keywords with the lowest search volume and impressions are likely to be your worst performing keywords.
Step 3: Adjust Your Strategy
Once you’ve identified your best and worst performing keywords, you can use this data to adjust your strategy. For the best performing keywords, you may want to invest more time and resources into optimizing them. This could include creating additional content around the keyword or working to build more backlinks.
For the worst performing keywords, you may want to consider optimizing them less or removing them altogether. This could be done by reducing the amount of content you’re creating around the keyword or by removing any existing content.
Knowing which keywords are performing best and worst can help you adjust your strategy and focus on the keywords that are making the most impact. By using a keyword tracking tool such as Google Keyword Planner and analyzing the data, you can identify your best and worst performing keywords this month and use this data to further improve your SEO efforts.