Sharing an amazing photo on Tumblr can help a business build a presence on the platform and increase their reach to potential customers.
The interesting secret to going viral on Tumblr
Tumblr is really great for sharing short, punchy, cool content that doesn’t demand too much from the user. Unfortunately this makes creating viral content really hard.
Let me explain.
Most of the posts on Tumblr are cool images, but they are never really cool enough that you want to share them. For text-based posts, the most common content share happens to be a quote. And unless it’s a really good quote, it’s probably not going to go viral.
If you want to up your chances of getting content to go viral, the secret is to publish a long post.
That may sound counter-intuitive since short attention spans are pretty common on Tumblr, but the impact of something long coming across your visitors screen can be quite startling, getting them to pause and take notice.
At that point you’ve got them.
Here are some other reasons for creating longs posts on Tumblr:
- These long posts will usually drive a spike of traffic to your site as people are sharing them with others, thus increasing your followers.
- The long post of content also gives search engines like Google a lot of food to help index your site. If all you did was share images or quotes (which are usually low in quantity and quality of copy) you would be depriving search engines of information. It’s important for your marketing efforts to show up in both the Tumblr search and Google search results!
- Space out your long posts so that you are only sharing one every two to four weeks. Do it anymore than that and you can diminish the power they have to attract attention and go viral.
- Longer posts also tend to generate a lot more reblogs and comments since you are casting a wide net of ideas, which will appeal to a broader audience.
Speaking of SEO, let’s explore some other SEO aspects of Tumblr.
The basics of Tumblr SEO
Tumblr doesn’t rank well on search engines like typical blogging platforms. But there are a few tactics you can employ that will actually make your content search engine friendly.
- Optimize page titles
Yes, Tumblr will let you tweak your page titles using HTML. That may sound like more than you can handle, but it’s really pretty easy. All you have to do is input the name of the post, a short summary and the name of the Tumblr in the <title> tag of the actual post.
- Optimize meta descriptions
Next you can fill out the meta description tag in Tumblr so that you’ll get more exposure in search engines. This tag allows you to type in 160 characters and looks like this when it shows up in Google:
If this tag isn’t optimized, then what will show up is the first 160 characters on your Tumblr post. That means if you don’t have any content on the page then you are missing the opportunity to give search engines something to index.
- Create custom post URLs
You’ll find the option in your dashboard to create a custom URL for your Tumblr post, whether it’s a photo, chat, link, video, quote or copy. This option is on the right hand side of your dashboard in the posting section. Spaces will be automatically changed to hyphens. While this feature alone won’t necessarily send you screaming to the top of listings, it will give you a leg up. As each of these SEO tips are implemented, your rank will improve. One SEO trick alone won’t change things, but you will see the accumulated effect!
- Add tags
I went into great detail about this in the section titled “How to get more followers by dominating Tumblr Search”, but need to mention it again in case you have not read this entire article and have skipped down to this section. Read it for more information.
- Optimize photos with the alt attribute
Did you know that you can enhance the SEO value of your photos ? No, I’m not talking about adding tags. What I’m talking about is the same thing when it comes to using the alt attribute on normal websites. Content rules when it come to SEO-friendly photos, so name the files and fill out the alt attribute with keywords.
- Create a XML sitemap and submit it
Tumblr lets you create a site map, which is great for search engine spiders that crawl your site. But if you want to speed up that process and get spiders to crawl your site immediately, you’ll need to submit that site map to directories. Here’s how to do that:
- Go to Google Webmaster Tools.
- Add your Tumblr blog.
- Add your site map.
Finally, when it comes to optimizing your Tumblr blog for search engines you can’t forget the social aspect.
Search engines are looking more and more to social signals for the relevancy of content. So, make sure you’ve implemented social share buttons that both Tumblr and non-Tumblr users (explained in detail in 3 Ways To Easily Make Your Tumblr More Accessible To Non-Tumblr Users section of this post) can spread your content with.
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