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Once a month, set half an hour aside to look everything you’ve done in the past thirty days and see what’s worked, what’s not worked.

As a business, it is important to review your marketing performance regularly to ensure that you are reaching the right audience, optimizing your efforts, and achieving desired results. Here’s a list of how and why you should review your marketing performance:

1. Establish Goals: Establishing goals is the first step in any successful marketing campaign. Reviewing your performance helps you identify what goals you have achieved, and which ones still need to be met.

2. Assess Your Strategy: Reviewing your performance helps you understand which marketing strategies are working, and which ones are not. You can then adjust your strategy accordingly.

3. Identify Your Audience: Reviewing your marketing performance helps you identify who your target audience is and how to reach them more effectively.

4. Measure Your Success: Reviewing your performance allows you to measure your success in terms of reach, engagement, and conversions.

5. Track Your Expenditure: Reviewing your performance helps you track your marketing expenditure and ensure that you are not overspending on marketing activities that are not yielding desired results.

6. Improve Your ROI: By reviewing your performance, you can identify areas where you can make improvements in order to maximize your return on investment.

7. Stay Relevant: Regularly reviewing your performance helps you stay up to date with the latest trends in your industry and ensure that your marketing efforts remain relevant.

By reviewing your marketing performance regularly, you can ensure that you are taking the right steps to reach the right audience, optimize your efforts, and achieve desired results.