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Take all those broken 404 Errors (page not found) in your Google Analytics and Search Console, and redirect them to related content.

When visitors come to your website and encounter a 404 error page, it can have a negative impact on your business. Not only does it create a frustrating experience for the user, but it can also lead to them abandoning your website. This is why it is important to redirect 404 error traffic to more useful pages.

Redirecting 404 error traffic to more useful pages can help you increase user  engagement, improve website performance, and even increase sales. Here are some examples of how and why a business would want to redirect 404 error traffic:

1. Improve User Experience: Redirecting 404 errors to useful pages will help improve the user experience by providing visitors with the information they are looking for. Instead of seeing a blank page, they will be directed to a page that provides the content they were searching for. This will help increase user engagement and create a more positive user experience.

2. Increase Conversion Rates: By redirecting 404 error traffic to pages that contain relevant content or links to products or services, you can increase the chances of a user making a purchase. For example, if a user is looking for a product page and receives a 404 error, redirecting them to a category page that contains similar products can help increase the chances of the user making a purchase.

3. Improve Search Engine Rankings: Redirecting 404 errors to useful pages can also help improve your website’s search engine rankings. Search engine algorithms look for websites that provide users with relevant content, and if they see that your website is redirecting 404 errors to useful pages, they will consider your website to be more useful than others. This can help boost your website’s rankings and improve visibility.

By redirecting 404 error traffic to useful pages, businesses can improve user experience, increase conversion rates, and improve search engine rankings. This can have a positive impact on the overall success of your business.