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I suggest using live video sparingly to showcase really cool content engaging moments like big events or really engaging social content.

If you’re a business looking to expand your reach and build a loyal customer base, setting up an Instagram account is a great way to do that. Instagram offers an effective platform to showcase your products and services, engage with customers, and gain valuable insights into the success of your business. Here’s how to get started:

1. Create an Account: You’ll need to create a separate business account or convert your existing personal account to a business account. This will enable you to access Instagram’s powerful Insights tools, as well as create ads and promoted posts.

2. Optimize Your Profile: Make sure your profile is filled out with your business’s name, website, contact information, and a brief description of what the business does. You’ll also want to upload a profile photo and cover photo that reflects your brand.

3. Build Your Audience: Start following other users who are likely to be interested in your products or services. This will help you build your network and get more followers. You can also use Instagram’s targeting tools to reach the right people.

4. Post Quality Content: Your content should be interesting, informative, and engaging to your audience. Post images, videos, and stories that showcase your products, services, and company culture.

5. Engage With Your Audience: Respond to comments and messages, and interact with other accounts that are related to your industry. This will help you build relationships and create brand loyalty.

Going live on Instagram can benefit your business in many ways. You’ll be able to reach a larger audience, increase customer engagement, and gain valuable insights into the success of your business. With a few simple steps, you can get your business up and running on Instagram.