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1. Establish a clear goal and objectives: The goal of the company should be to create a Weibo account in order to increase brand awareness and reach new customers. The objectives should include increasing followers and engagement, optimizing content, and leveraging existing social media channels. 2. Analyze competitors: Analyze competitors’ Weibo accounts to understand their […]

1. Establish a clear goal and objectives: The goal of the company should be to create a Weibo account in order to increase brand awareness and reach new customers. The objectives should include increasing followers and engagement, optimizing content, and leveraging existing social media channels.

2. Analyze competitors: Analyze competitors’ Weibo accounts to understand their strategies and identify areas of improvement.

3. Develop content strategy: Create a content strategy that includes creating and curating content that is relevant to the company’s target audience, as well as leveraging existing content from other social media platforms.

4. Create account: Create the Weibo account and populate it with content.

5. Monitor and adjust: Monitor the account’s performance and adjust the content strategy and other tactics as necessary.

6. Leverage influencers: Leverage influencers in the Weibo community to increase brand awareness and engagement.

7. Measure and analyze: Measure and analyze the results of the account to ensure it is performing as expected.