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Tumblr may not be a social network you’d automatically think to use, but the microblogging platform is popular with young people and offers a free place to share your content with a new audience.

Tumblr may not be a social network you’d automatically think to use, but the microblogging platform is popular with young people and offers a free place to share your content with a new audience.

Step one, of course, is to create a blog on Tumblr, but first let’s learn a little about it!

In theory, Tumblr is very similar to other popular social networks but it has a language of its own and a distinctly community-focused culture. If I had to compare it to other networks, I’d say it’s closer to  Pinterest than  Facebook, with a sense of  Reddit.

Tumblr terms and language.

Tumblr has its own language, so before you create a Tumblr account, here are a few basic terms you should know:

Reblogging

A reblog is similar to a retweet on  Twitter or a Facebook share, but it’s almost the most common action on Tumblr. If it’s worth liking on Tumblr, it’s likely worth reblogging.

Notes

A note is the same as a Facebook like but the term also includes your post’s reblogs. If somebody likes your post or shares your post, it becomes a note.

Hashtags

Like most social sites, Tumblr includes hashtags but unlike other sites, hashtags on Tumblr can be as long as you need them to be and are able to include spaces. Hashtags are really important on Tumblr to help your posts get noticed, and organized properly.

Asks

Tumblr asks are questions that others can ask you publicly, and you can choose to respond publicly or privately.

Submit

After you’ve created your account, you can choose to allow visitors to your blog to submit posts to it. That way, they can share stories or comments, photos, etc. on your business blog.

Creating a blog on Tumblr

We’ll get into creating multiple blogs on Tumblr later, but when you’re creating your first Tumblr blog, be aware that this is both your blog and your primary account. Once created, you can’t remove it without deleting your whole account.

The actual process of creating the blog is really straightforward, but keep a few things in mind:

  • Your blog is public by default, so if you plan to test one out, be careful.
  • Your blog will likely be indexed by Google, so try not to post anything too ridiculous even during testing.
  • You should connect your Google Analytics to your blog to help you track your success.

Once you’ve created a Tumblr account, be sure to follow the next steps and update your Tumblr profile.