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If you’ve done work with people lately, find them on LinkedIn and endorse them. They’ll likely return the favor.

As a professional, your LinkedIn profile is a critical part of your personal and professional brand. Adding and endorsing people on LinkedIn can help you build your personal network, increase your visibility, and enhance your credibility. Here’s what you need to know to get the most out of this important networking tool.

1. Understand the Difference Between Adding and Endorsing People on LinkedIn:

Adding someone on LinkedIn is a way of showing them that you’d like to connect. You can send them a message with the invitation, and they can decide whether or not to accept your request. Endorsing someone on LinkedIn is a way of recognizing them for their skills and expertise. You can endorse people by clicking the Endorse button on their profile page, and your endorsement will be visible to your network.

2. Find People to Connect and Endorse:

Start by searching for people you know, whether through work, school, or other activities. You can also search for people based on their skills and expertise, or for specific companies or industries. When you find a profile that you’re interested in, you can send them a connection request or an endorsement.

3. Get the Most Out of Your Endorsements:

When you endorse someone, make sure to include a brief message. This will help them understand why you’re endorsing them and make them more likely to reciprocate. Additionally, be sure to select the skills that you think best represent the person’s abilities. This will make your endorsement even more meaningful.

4. Build Your Network:

Adding and endorsing people on LinkedIn is an important part of networking. Use this tool to connect with people who share your interests and goals. You can also use it to build relationships with potential employers or customers.

By following these tips, you can get the most out of adding and endorsing people on LinkedIn. By building your network and increasing your visibility, you can become a valuable asset to your industry and your career.