Search Engine Optimization (SEO) marketing is a type of digital marketing technique used to increase visibility to a website, product, or service by improving its visibility in organic (non-paid) search engine results. SEO typically involves modifications to the website’s content and structure, as well as the creation of back-links from other websites. SEO is a process that requires ongoing optimization, content creation, and link building to ensure that a website is visible and relevant to users searching for certain keywords. SEO helps businesses to be found online, increasing their website traffic and potentially driving more sales. SEO can also help brands to build trust and credibility, improving their reputation and gaining the trust of customers.