Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is an online marketing strategy that uses search engine optimization (SEO) techniques to increase a website’s visibility in search engine result pages (SERPs) in order to generate more website traffic and conversions. It involves optimizing a website’s content, titles, descriptions, and other elements so that search engine crawlers can index it. It also involves paying for ads that appear in prominent positions on SERPs. As a result, SEM can be used to improve organic search engine rankings and drive more qualified leads to a website.