Photographer’s can benefit tremendously with these Twitter marketing tips, designed especially for photographers. If you want to sell your work online, connect with new suppliers, meet clients, other photographers, or find help for your next photography projects, these Twitter marketing tips can help you use the popular social media tool.
Focus on one market.
It’s easy on Twitter to want to be everything to everybody, but remember that your audience is looking for one thing. You can created multiple accounts to appeal to multiple audiences.
Add links to your website.
If you’re posting a photo, don’t forget to include a link to a relevant page on your website. For example, if it’s a wedding photo, include a link to the wedding section on your website.
People are looking for genuine, and will engage with genuine posts, so don’t feel that you always need to market to people to be successful. This is especially true for photographers, people want to get to know the real you, and experience a little bit of the “magic” that comes from being a photographer.
Respect the concept of “Not Safe For Work”.
Even if you specialize in nude photography, be respectful of your audience and the device’s they’re viewing on. It’s easy for somebody to unfollow you if their boss/spouse sees something questionable on their feed.
Share your images.
This sounds like it should be a no brainer, but post your images to Twitter! People follow you because you’re a great artist, they want to see your work.
Offer advice, for free.
The best Twitter marketing tips I can ever offer my marketing clients, is to give advice for free. People tune into brands on Twitter to learn, so help them.
Don’t autopost robot stats.
All too often I see people post how many unfollowers, or followers they’ve acquired in a week. Don’t. Nobody except you cares, so please don’t waste anybody’s time.
Like a great photo, tweets should be composed.
Every tweet you send should be a great tweet, regardless of the rest. So take the time to think before you tweet, check your spelling, and know why you’re tweeting. Equally, if a photo will add to the tweet, add one.
Use hashtags to promote your tweet.
Using popular photography hashtags are a great way to get yourself noticed on Twitter. Some of the more popular (at the moment) are #photography, #photo, #500px, #travel, #nature, #photooftheday. You can see others at ritetag, a website that’ll help you find the best tags for your post.
Show behind the scenes images
One of the best uses for Twitter, in my opinion, for photographer marketing is the behind the scenes images that it allows you to share. You can quickly pop off a shot of your camera back, or the studio setup, and it shows people what you’re working on, as well as the work that goes into a great photo.
Remember, as a photographer on Twitter, you can have as many Twitter accounts as you’d like, and use a tool such as Buffer to help manage your online posts. For example, you can follow my photography feed at @photosniagara, or my travel tweets @ditchtheguide. My social media and marketing tweets? Follow me @thisismyurl!